Prepare to embark on a transformative journey with Jessica Gomez de la Rosa, the innovative CEO of Origeen Greener Cities. From the vibrant buzz of Las Vegas to the concentrated energy of New York City, Jessica will guide us through her captivating discovery of Indoor AgTech and how it's revolutionizing the agricultural landscape. She unveils her ingenious system for vertical farming and surprises us with the revelation that varied crops could flourish within her carefully crafted environment.
We'll then jet off to Mexico, where Jessica's groundbreaking VPOT technology is setting the stage for a vertical farming revolution. She'll lead us through the labyrinth of educating people about the benefits of hydroponic farming and showcase how this cutting-edge technology is being implemented in a variety of settings - homes, shipping containers, and greenhouses. If you're curious about the financial prospects in Mexico's vertical farming industry, Jessica's insightful analysis promises to be a treasure trove of information.
As we navigate the peaks and troughs of introducing a leading-edge technology in the vertical farming space, Jessica's candid reflections on the challenges and rewards of this journey will provide invaluable insights. We'll delve into the intricacies of Origeens' distinct black and white VPOT tech, the vital role of community support in entrepreneurial endeavors, and the promising outlook for the future. Grab your headphones, this episode promises a fun ride through the world of vertical farming that you certainly don't want to miss!
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Key Takeaways
02:01 - 03:00 Modular Scalable Indoor Farming System
07:21 - 08:54 Changes and Feedback on VPOT Design
13:11 - 15:05 Interest in Vertical Farming in Mexico
16:36 - 17:55 Investment Opportunities in Mexican Agriculture
21:54 - 23:07 Hydroponics and Vertical Farming Interest
26:42 - 29:15 Indoor Farming Conference in Mexico
30:43 - 32:01 Vertical Farming Community in Mexico
36:13 - 36:53 Startup Space Excitement and Innovation
Tweetable Quotes
"I've always wanted to be involved in something that can make an environmental and social impact."
"When the investors and people start knowing about the benefits and start to know about the environmental and social and about food security, they will be more curious and they will be open to integrate this kind of agriculture."
"I think what we need to do is create noise. As I said, the few that we are here at Mexico in vertical farming, we are trying to create or build that community, to make noise and to make people know about the benefits."
Resources Mentioned
Origins Greener Cities - https://www.origeen.com.mx/
Indoor AgTech - https://indoor.ag/
Indoor AgCon - https://indoor.ag/indoor-agcon/
World AgriTech - https://worldagritechusa.com/
Vertigo Pacto - https://www.vertigopacto.com/
Expo Agroalimentaria Guanajuato - https://expoagrogto.com/
Rijk Zwaan - https://www.rijkzwaan.com/
Connect With Us
VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP Instagram - https://www.instagram.com/direct/inbox/
VFP Facebook - https://www.facebook.com/VerticalFarmPod
Subscribe to our newsletters!
AgTech Digest - https://agtechdigest.com
The Indoor Farmer - https://www.indoorverticalfarm.com/
Horti-Gen Insights - https://www.hortigeninsights.com/
Sponsor Links
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Cultivatd’s Instagram – https://www.instagram.com/cultivatdco/
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[00:00:00] Actually, it was a surprise for us, the client of the hotel, they reached us.
[00:00:05] We didn't know that we were going to be in Sallebipod in a hotel, especially at Tulum.
[00:00:11] And so that was surprising. But yeah, we are hoping to integrate our system in other hotels,
[00:00:18] also restaurants. And we also want to do a second to apologize to listeners and viewers last week we had a bit of a h take advantage of zoning limits and working with communities to actually use that space to the best of its ability. It was really interesting and their background in real estate has them really well poised to succeed in this space. So it's fascinating look into how folks are creating vertical farming
[00:03:03] spaces and I know you'll enjoy that your energy on our conversation. So rest assured, you can always visit miracleformingpodcast.com to read the full show notes for each episode, which includes all guest links as well. Okay, before we jump into this uninterrupted conversation
[00:04:21] with Jessica here are a few words
[00:04:22] from the amazing partners that support this show.
[00:04:25] This episode is brought to you by Hori Agri next,
[00:04:28] November 20th to the 22nd. their full support, co-located with VIVMEA2023, the premier show in livestock production and animal husbandry. This week we'll provide a comprehensive look at the entire Ag industry supply chain, both vertically and horizontally. So Jessica Gomez, the L'Arosa CEO of Origins, Greener Cities. Thank you for joining me on the Vertical Farming Podcast. Hi, Harry.
[00:05:40] It's an honor to be here with you at Vertical Farming Podcast.
[00:05:44] So we met at Indoor AgTech NYC. it's in California and I contact Harry from really think events and he told me about this event that is just focusing in their end vertical farming so he told me that word agritic is very huge and so he told me that it would be more suitable if I participate because I wanted to pitch I wanted to participate
[00:07:01] as a startup so he told me that it would be more suitable for me to participate and to see what they think about our system and also to look for investment opportunities. What was the feedback from anyone that you connected with after you gave your talk? So actually there was an investor who talked to me. He was very interested. We are still talking. And they were also there people who wanted to know
[00:08:23] more about my system, how it works.
[00:08:25] If we manufacture in Mexico or not, like two years, almost a little bit more. And naturally, because this is obviously a growing industry, not a lot of people went to college to study vertical farming. And I don't think that you did either. So can you talk a little bit about your background prior to starting origins?
[00:09:40] Sure.
[00:09:41] So the path somehow led me to what I want.
[00:09:46] So I studied environmental and spaces designer. system. So somehow I'm doing what I wanted to do. It's not urban farming, but I'm in the innovation industry and I'm doing both green walls and hydroponic. Can you talk a little bit about those first early days as you were moving from this concept of creating the green walls and obviously with your passion for landscapes and urban
[00:11:04]